Guide in Writing an Entry-level Social Media Cover Letter That Gets Interviews.

Entry-level social media cover letters are meant to pique the interest of potential employers. Let’s discover how you can write an effective cover letter for social media jobs here with zero work experience necessary.

Entry-level social media cover letters are designed to intrigue potential employers enough to interview you above the rest. But what if you’re a fresh graduate or someone with zero experience in social media? Do you even have enough relevant experience to put in your letter?

It’s possible to write a compelling cover letter that gets interviews, even if you haven’t worked in social media before. As you’ll discover in this post, it’s all about leveraging your experiences at school or former internships, as well as highlighting your best skills and traits.

Don’t be discouraged if this seems intimidating. You’ll find that social media jobs are reachable if you show that you’re ready to learn.

All three gained valuable social media skills with real-world applications during their apprenticeships. One even started their own social media marketing agency after their three-month term!

You too can start your career as a digital marketer by signing up on Acaduim for free. Click here to land your apprenticeship role.

What is the purpose of a cover letter?

Cover letters are one-page documents that go beyond what’s in your CV. They’re your ace, on account of convincing potential employers that you’re the best candidate for a job. For example, this entry-level digital marketing cover letter aims to help aspiring digital marketers get their foot in the door without any prior work experience.

You’re also encouraging whoever’s reading to look at your CV. Although there are businesses that still manually sift through CVs, more and more are using applicant tracking software (ATS).

ATS scans through CVs with criteria set by the business. While that helps them cut down on the number of documents they read, they can also miss out on great candidates—including you.

A social media cover letter’s contents also differ from a social media portfolio. Whereas a portfolio shows how you apply your education and skills, a cover letter’s task is to grab the attention of a hiring manager.

Do you need a social media cover letter?

Entry-level jobs tend to be competitive—a cover letter will help you stand out.

A cover letter tells a business ahead of time how the skills in your CV align with the role you’re applying for. At the same time, it helps them see how your traits and experience—whether they’re from university or previous non-marketing jobs—match what they need. It also gives you a chance to explain oddities in your CV such as gap years, turnovers, course shifting, and the like.

How to write a cover letter for a social media job?

What to include in a social media cover letter

Like an entry-level digital marketing cover letter, your social media cover letter needs a header, introduction, body, and closing statement.

Header: The header needs to include your full name and contact information, followed by the date, the name of the hiring manager, and their details. It should look like this:

Body: After that, start your letter by greeting the hiring manager and mentioning the role you’re vying for. Mention where you heard about this position, or if someone in their organization referred you to this role. It should end with a hook that leads to the body of the letter.

As for the body, your second paragraph should feature your skills and experiences. Tie your academic achievements, extracurricular activities, volunteer record, and non-marketing work experience with your skills, and how both can apply to your role. Any award or competition wins apply here.

Your third paragraph should include any research on the company or role. Relate your motivations or experiences to either a business or role, or a project they are working on. Your commitment to skills and career growth should also go here.

Closing paragraph: Lastly, your closing paragraph should be simple but impactful. Call the reader to take action and reach out to you for any further information, or an interview.

Entry-level social media cover letter example

Dear [Interviewer’s Name],

I was referred to your job post for an online community manager on LinkedIn by a professor. When I read the role description and your company’s bio, I realized I’m a great fit. I’m confident in this assessment as my team management, communication, and technical skills suit this vacancy.

As mentioned, I’m confident in my ability to manage a team, as I’ve once led a group to a first-place win in a semester-long contest held by XYZ Company. I organized our schedule, ensured we hit our self-set milestones, and provided emotional and technical support to my team. These activities ran side-by-side with my thesis, for which I was given special commendation.

My experiences and soft skills fit the profile of your ideal online community manager. In terms of hard skills, I’m proud to say I have a natural ability to learn new software quickly. In fact, I taught myself how to use Buffer, Google Analytics, and Social Pilot to prepare for a role such as this.

I look forward to applying my skills to this exciting role, and developing as a professional in your company. Please feel free to reach me through my email or LinkedIn profile when you are available for an interview, or if you have any questions. Thank you for your time.

Respectfully,

[Your Name]

Feel free to;

Download the sample resume here: Entry-Level Social Media Cover Letter Example

Bonus: Download the sample resume here: Career Switch Social Media Cover Letter Example